Watch Recovering
HSY
The Hershey Company
Consumer Defensive · Confectioners · large-cap ($37.7B)
-20.5%
from rolling 252-day high of $239.48 set 2026-03-02 · 73d ago
Current
$190.32
Decline depth
-20.5%
Decline σ
2.3σ
TFC
0/5 bearish
Rolling 252-day high Up day Down day Last 90 trading days · data from Alpaca

Structural break signals

HSY qualifies for the Watch on decline depth.

Decline depth
-20.5%
From rolling 252-day high of $239.48, 73d ago. Past the 20% Watch threshold.
Time-frame continuity
0/5 bearish
Latest bar across daily/weekly/monthly/quarterly/yearly time frames. A bar counts as bearish when it's a 2-Down or a red 3.
Decline sigma
2.3σ
Drop from local high over the last 5 bars, expressed in units of the stock's typical daily volatility (1.47% per day).

The structural read

What price action says about HSY.

HSY qualifies for the Watch on decline depth — down -20.5% from its rolling 252-day high.

Alongside that decline, our proprietary engine has flagged a confirmed bullish structural signal on one or more time frames — moderate or strong time-frame-continuity (TFC) alignment — so the ticker also carries a Recovering badge. The two readings coexist: the tier tells you how deep the damage is, the Recovering badge tells you whether momentum may be turning. Recovering is not a buy signal; it's a structural read.

Upstream TFC read: moderate alignment, current phase weekly. Last bar types — daily 2D (red), weekly 2U (green), monthly 2D (green).

Earnings on file: 2026-04-30. Tiering is unaffected by earnings dates — listings reflect price structure only.

52-week range

52W low $150.04 45.0% of range 52W high $239.48

Sector context · Consumer Defensive

47 other Consumer Defensive tickers are on Broken Stocks.

28 Red List
13 Amber
6 Watch
-36.4% Median decline

Worst in sector: SKIL (-71.7%). Least-bad: BJ (-20.1%). See all Consumer Defensive listings →

Questions about HSY

What people ask.

Why is HSY on Broken Stocks?

HSY qualifies for the Watch on decline depth. It is down -20.5% from its rolling 252-day high of $239.48, set on 2026-03-02 — 73d ago. It additionally carries a Recovering badge — see below.

What does the Recovering badge mean for HSY?

Recovering means our proprietary engine has flagged a confirmed bullish structural signal on one or more time frames (moderate or strong time-frame continuity). It coexists with the decline tier — HSY is still Watch because the rolling-252-day decline hasn't healed, but a bullish setup has formed inside that decline. The two readings answer different questions: the tier tells you how deep the damage is; the Recovering badge tells you whether momentum may be turning. It's not a buy recommendation.

Is HSY a falling knife?

No. The falling-knife label usually implies a steep, severe drop — typically 30% or more from a fresh high. HSY is down -20.5% from its 52-week high, which qualifies for the Watch tier but is shallower than the falling-knife pattern. It's an early-stage decline rather than a sharp breakdown.

Is HSY a buy?

Broken Stocks does not issue buy or sell recommendations. The list is a rules-based technical warning system. It tracks structural decline depth and recency — not company quality, management, fundamentals, or news. Always do your own research and consult a licensed advisor.

Where is HSY trading inside its 52-week range?

At $190.32, HSY sits 45.0% of the way from its 52-week low ($150.04) to its 52-week high ($239.48). A reading below 25% indicates price is hugging the bottom of the range; above 75%, the top.

How fast has HSY been declining?

The current 20.5% decline accrued over 73d, which annualizes to roughly -102.5% per year. Annualized pace is a sanity check — a 30% decline in three months is a different signal than a 30% decline over two years.

How does HSY compare to its sector?

There are 47 other Consumer Defensive tickers on Broken Stocks: 28 Red, 13 Amber, 6 Watch, with 10 showing recovering structural signals. Median sector decline is -36.4% — HSY's decline is shallower than the sector median.

Does HSY's earnings date affect its tier?

No. Tiering is decided purely by decline depth and recency of the rolling-high date. The earnings date on file (2026-04-30) is shown for reference only — listings can move tier between scans based on closing prices, regardless of fundamentals or news events.